Founder Profile

A Founder profile or interview is the ideal way to create buzz for your brand and expand your profile. PR is all about story-telling and what better way to engage with your audience than to share your backstory, the challenges you’ve overcome and the insight you’ve gained along your journey. 

Please note the journalist may way to interview you personally or they may send questions via email to be answered. 

The Process: 

Once you have placed your order, we will email a questionnaire for you to answer. This information will help create the pitch and craft the most newsworthy angle for your profile and enable us to determine the best media outlets to pitch it to. 

Please note that we reserve the right to not proceed if we do not feel we can deliver a result based on the information provided. In this case, the order will be refunded in full. 

We will provide the following services in order to ensure your press release lands in the right hands: 

• Craft the most newsworthy founder/profile pitch as per the answers provided on the questionnaire
• Extensive research and development of a media list most relevant to your story
• Drafting an enticing and attention-grabbing email pitch with your pitch and Media Kit attached (Media Kit to be provided)
• Distribution of the enticing pitch and media kit to the media list
• This also includes one follow-up email  to ensure maximum media take-up 

Please allow 30 business days for the entire process to be completed including creating the angle, pitching, follow-up, organisation of the interview (if applicable) and publication of the profile.

Please note we can’t ‘guarantee’ the media of your choice; any media achieved is dependent upon the publication which is interested and who wants to run the founder profile. 

Please note we have no control over when the media chooses to publish content but will monitor the process through to completion. 

Please note 10% GST will be added at checkout. If you have any questions please email pr@chiquita.com.au and we will respond asap.