Empowered Women in Trades

The Stats:
  • 3-month campaign
  • Reached over 115M people
  • Estimated 602k views
  • 2.98k social media engagements

Chiquita & Co launched a three-month PR campaign for Hacia Atherton, CEO of Empowered Women in Trades (EWIT), a registered charity organisation founded to increase female representation in trades by facilitating access through work experience, educational training and ongoing support.

During the three-month campaign with Chiquita & Co., EWIT and Hacia Atherton have featured across a variety of media including Sunrise, Sydney Morning Herald, Studio 10, ABC News, 9News, New Idea, Sky News, The Daily Mail, Smart Daily, The Tradie Show Podcast, The Carousel and Feminist Friday Radio.


“Chi’s PR services far exceeded my expectations, we are in the start-up phase of our business and the media cover and exposure she gained us was incredible. She was a fantastic support in organising everything and just let me know where and when I needed to be placed with an informative brief on what was happening. Highly recommend her services as we will definitely keep using Chi for all our PR needs.”

Hacia Atherton Founder, Empowered Women in Trades